Admit it. You've ventured to the absolutely brilliant website peopleofwalmart.com and enjoyed a few hearty laughs (maybe a few belly laughs).
What exactly is peopleofwalmart.com?:
"We personally have nothing against Walmart. We, along with most of America, shop at Walmart for nearly everything we need. This site is simply a satirical social commentary of the extraordinary sights found at America’s favorite store. Walmart is Americana baby, Enjoy!"What exactly are we about to discuss here at SBPDL? Wal-Mart is a much maligned company, and the store receives the type of envy and derision the New York Yankees find themselves constantly encountering. Why? Because Wal-Mart is the biggest company in the world (revenues of $378 billion in 2008):
"A facelift and even lower prices kept the world's largest retailer afloat in a troubled economy.Interestingly, the customer base of Wal-Mart (if one decided the test samples at peopleofwalmart.com are an accurate portrayal of the cross-geographical pool of consumers for its low prices) represents the diversity of the United States perfectly:
Staring down the barrel of brutal fourth-quarter retail forecasts, CEO Lee Scott dramatically cut prices on 15,000 items - including popular toys and electronics - by 20% more than usual to lure holiday shoppers. That rocked the industry, pressuring other retailers to squeeze already tight margins.The tactic worked: Wal-Mart grossed $100 billion, breaking its fourth-quarter sales record, and soundly beat Target in same-store holiday sales for the first time in nearly a decade."
"Wal-Mart Stores Inc. will retool its 3,256 U.S. stores over two years to give them a more customized mix of goods and layout for six key groups of customers, including Hispanics, African-Americans and affluent shoppers, the executive in charge of Wal-Mart’s U.S. operations said Thursday.Everyone loves low prices and nearly 100 million Americans enter a Wal-Mart store each week searching for discounted goods and merchandise, all in an environment where the most garish and outlandish individual can shop without fear of persecution or ridicule.
The move is the latest strategy twist for the world’s largest retailer as it struggles to revive growth rates that have fallen behind smaller rivals such as Target Corp. and after the company’s first quarterly drop in profits in a decade.
The approach, called segmentation, follows months of new initiatives from Wal-Mart to make sure each store is better tailored to its locale and to lure more affluent shoppers, who may come to Wal-Mart for groceries and basics but skip the company’s more profitable aisles like apparel and electronics.
Eduardo Castro-Wright, president and chief executive of Wal-Mart U.S., said stores will get a more specific mix of products and layout to appeal to one of the six target groups — based on what market research showed was the best approach for that location.
“Driving customer relevancy will drive growth,” Castro-Wright said in a Webcast of a presentation to financial analysts.
The target groups identified by Wal-Mart’s market researchers are Hispanics, African Americans, “empty-nesters/boomers,” affluent, suburban and rural shoppers, according to Castro-Wright’s slide presentation."
You see, Wal-Mart is the ultimate manifestation of America, where the pursuit of happiness is a virtue and individual liberty to wear any accoutrement in public is encouraged and scorn is heaped upon those who point the prole takeover of the nation.
Newsflash: proles run this country. They are the life-blood of this nation. Visiting peopleofwalmart.com, one is shocked to see the incredible obesity represented within the pages of that website. Is this an anomaly? No. As we stated in passing on seconds, an unbelievable rate of Black people find themselves classified in the morbidly obese category. White people, always wishing to emulate Black people, work diligently to increase the turgid nature of the average American:
"The rates of adult obesity in the United States increased in 23 states during the past year and did not decrease in any state.
And the number of obese and overweight children has now climbed to 30 percent in 30 states, a troubling trend that could signal decades of weight-related health problems such as cancer, diabetes and heart disease as these children become adults."
Remember, the least healthy geographic regions of the United States are in the south, which coincidentally has the highest percentage of Black people in the nation (click here to see how many Wal-Mart's your state has operating).
For the fifth year in a row, Mississippi topped the list as the state with the highest rate of adult obesity, at 32.5 percent, according to the report, F as in Fat: How Obesity Policies Are Failing in America 2009.
Besides Mississippi, West Virginia, Alabama and Tennessee have obesity rates above 30 percent. Eight of the 10 states with the highest number of obese adults are in the South. The state with the lowest adult obesity rate is Colorado, at 18.9 percent, according to the report.
Interestingly, this map illustrates where Wal-Mart stores are most frequent and not surprisingly, the south finds itself inundated with Sam Walton's mad creation.
Again, no store more perfectly symbolizes the United States of America than Wal-Mart does and a quick look at the store will crystallize this metaphor for everyone:
Wal-Mart’s dedication to the African-American community is evident throughout our company.Uh-oh. Recruiting from Historically Black Colleges and Universities can be a risky proposition, considering how many of them are losing their accreditation.
- Wal-Mart is a leading employer of minorities in the U.S. and has more than 257,000 African-American associates.
- The company offers its Diversity Development Series seminars to assist our associates in their understanding of diversity trends and challenges. These sessions help to provide key information, tips and skills to empower associates to use their unique talents and ideas to contribute to their professional growth. As a result of these efforts and many others, more than 25 percent of all Wal-Mart managers and officials are minorities, including African-Americans.
- Wal-Mart actively recruits associates from minority-serving institutions, including historically black colleges and universities (HBCUs). In fact, more than 5,400 of our associates are graduates from 73 HBCUs across the country.
Worse, Wal-Mart can't employ all Black people:
"Joblessness for 16-to-24-year-old black men has reached Great Depression proportions -- 34.5 percent in October, more than three times the rate for the general U.S. population. And last Friday, the Bureau of Labor Statistics reported that unemployment in the District, home to many young black men, rose to 11.9 percent from 11.4 percent, even as it stayed relatively stable in Virginia and Maryland."Wal-Mart can't employ all Black people in the country - that job is left to the Federal Government - but they can work to bring low-prices to Black people in the inner cities of America:
Beyond that local effort, Wal-Mart has taken its romance national, setting up scholarships for minorities, donating to the United Negro College Fund and writing checks for several black Congressmen. Patronage has its benefits. In May Black Enterprise, the venerable periodical of Afro-America's business class, announced that Wal-Mart would be a sponsor of its 10th Annual Entrepreneur's Conference. In its June issue, Black Enterprise listed its "30 Best Companies for Diversity." Guess who made the cut?
But Wal-Mart's move into the inner city has set off a debate in the black community about economic development. Traditional activists see the company as a corporate parasite. "Desperate people do desperate things. People would rather have a supermarket than not," says Jesse Jackson, whose Rainbow/PUSH Coalition is headquartered in Chicago. "But the point is that employment and development must go hand in hand. We need work where you can have a livable wage and health insurance, and retirement."