365 Black at McDonald's Continues!

McDonald’s is the unofficial fast food restaurant of SBPDL. Nothing beats a Big Mac, fries and a coke at the eating establishment that dubs itself 365 Black! Nothing… except maybe Popeye’s Chicken, but that’s a story for another day.

McDonald’s has capitalized off the magnetic pull it exerts toward Black people, who find the Golden Arches so appealing that they will stop at nothing to garner McNugget’s .

Wait, what exactly is 365 Black at McDonald’s again?:

“At McDonald's^®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind 365Black.com. It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's.”

We at SBPDL agree completely and believe that the plan to go 365 Black at McDonald’s is being warmly embraced by the white community as well. Consider the actions of Melodi Dushane, a white woman in Toledo who found the lack of McNugget’s so horrifying she lashed out at the drive-through window with the ferocity of Bill Goldberg.

Ms. Dushane acted in a manner that many would classify as 365 Black:

A Toledo woman, who allegedly put her fist through a McDonald's drive-thru window after being told her order couldn't be filled, appeared in court Saturday on a felony vandalism charge. Melodi Dushane, 24, of 1332 Felt St., became “upset that chicken nuggets weren't available” Friday and “punched out the drive-thru window” at the restaurant on Front Street at Main Street, according to Toledo police.”

This incident reminds us of two other moments we have discussed, once, when a Black woman dialed 911 over the inability for the McDonald’s staff to bestow her McNugget’s and the infamous story out of Memphis where Black men – who happened to be dressed in drag – descended upon the McDonald’s employees like a pack of Harpies after they were denied food at the drive-through window.

Worse, but a few days after Ms. Dushane’s attempt to go 365 Black at McDonald’s, yet another Black woman struck with a vengeance at the unofficial fast food restaurant of Black people. A Kansas City McDonald’s was the venue for this 365 Black moment:

A McDONALD'S customer unhappy with her hamburger has taken out her rage on staff - and it has all been captured on video.

Surveillance video from a Kansas City McDonald's restaurant clearly shows a woman demanding a refund for what she claimed was an inferior hamburger.

After being denied the refund, she throws a bucket of water over the counter along with other items, including a basket of straws, cookies, a sign and even three of the cash registers.

The incident played out in front of several unsuspecting customers, including children.

The woman was gone before police arrived and has not been identified.”

Some people have dared to call the 365 Black initiative at McDonald’s racist, arguing if McDonald’s went 365 white that the effort would be universally denounced as a form of reverse-discrimination:

I’m not a racist, but due to the fact that race is such an issue right now and they are trying to capitalize on it, I have decided to call for a boycott on them.

There is nothing more racist that this website.

To decide if something truly is racist, you only have to ask one simple question. If there was a 365white.com website for only whites, would others call IT racist?

The answer is, YES, They would, so therefore 365black.com is racist. Plain and simple."

Black people find this argument absurd and calls of double standards in the way the various races are treated in America is but a red herring utilized by white people.

365 Black – one of McDonald’s greatest ventures ever – is an authentic attempt at bridging the racial bridge once and for all, to bring about full equality through the transformation of plain white people into the world that Black people inhabit every day:

“Los Angeles police are looking for a man who beat up a 16-year-old girl at a McDonald's counter after she complained about him cutting in line.

Police announced their investigation Tuesday night and posted surveillance video online.

Police say the girl, her 5-year-old niece and a friend were standing in line on Sept. 14 at the McDonald's in South Los Angeles. The suspect and two young boys then approached the counter when the 16-year-old started arguing with the man over who was first in line.”

365 Black is a genuine attempt at creating Martin Luther King’s color blind society and McDonald’s should congratulate itself on a marketing plan that would make David Ogilvy proud. Stuff Black People Don’t Like doesn’t include the 365 Black idea at McDonald’s, because this program delivers plenty of medicine to help heal the nations deep racial wounds.

Other hilarious mishaps at fast food restaurants can be found here.

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