|Are those Sambo-themed cupcakes?|
Hallmark found out that not even science can defend a corporation from the deafening cries of 'racism' and now a delectable pastry has been pulled from the shelves for doing what It's Always Sunny in Philadelphia dared to do - going Black face:
Cupcakes, once a delightful source of sugary indulgence, later a cliched trend much derided on blogs like this one, have sunk to a new low: racial controversy. A video for Duncan Hines' Amazing Glazes has angered viewers for its depiction of, uh, cupcakes in black face. Racist cupcakes? Facing criticism, Duncan Hines pulled the video from YouTube. But we have it below. Judge for yourself.
It should also be noted that this is not the first time director Josh Binder has been criticized for creating questionable advertising. In the past, he has filmed an ad for Western wear that features a cowboy lassoing up two ladies, and another that spoofs samurai movies with loaves of bread.
Maybe this is just the rock bottom point cupcakes needed to hit before making a comeback?Black face is a risky proposition that can no longer be pulled off effectively, even if relegated to deliciously adorn the top of a cupcake. The sweet union of Black face with a cupcake (a current fad in Stuff White People Like circles) was pulled as quickly as the Soul Food menu at NBC during Black History Month.
|Smells like racism!|
Black people found the cupcake a clear cut, definitive example of racism, inexcusable even for a mouthwatering dessert. Not even the offering of two or three chocolate covered treats could excuse the poor marketing behind the Black Faced, saccharine covered delight:
Binder's Duncan Hines commercial shows vanilla cupcakes that—when covered in gooey chocolate frosting—begin to sing. An enraged commenter on the site Racialicious complained: "I am appalled that there seems to be not one single marketing staffer at Duncan Hines/Pinnacle Food Groups with any awareness of the legacy of US minstrelsy and racism that is inextricable from the dark brown, red-lipped, googly eyed characters" depicted in the video. Writes a Womanist Musing blogger: "Do I really need to break down why Blackface cupcakes are racist? I sincerely hope this commercial is fake, because if not, it represents a direct attack on Black people."Sambo-themed desserts are no more, thrown out not for quality but for violating the delicate sensibilities of those most likely to consume them. No word on if Aunt Jemima was involved in the cooking of this product.
Worse, another racist themed product has been in the news of late:
A business owner in Nobesville, Inidana has been selling soap with racist slogans. Residents of his town have come to support him after he was criticized for the racist soap. Fox 59 Reports:
The controversy over soap with racist labels being sold at a Noblesville store continues. In addition to those who are offended by the store selling these items, there is also growing support for the vendor who has been ordered to take the soaps off the shelves or face eviction.
After hearing about the soap, Carolyn Gentner bought two bars including one labeled “Kolored Kids.”
The ability to eat the Sambo-themed cupcake and then wash your hands with racist soap is now a thing of the past, like these disgustingly awesome products.“I don’t think they’re offensive, I think they’re nostalgic,” she told Fox59 News. “I believe if this is going to be an issue, we should be in Kroger for selling Aunt Jemima syrup.
"Let them eat Duncan Hines Amazing Glazes," is a term fitting for our times and it is with great sadness that we'll all be incapable of doing just that... though "Kolored Kids" soap is still on the market.
Watch the video here.