Friday, August 17, 2012

SK Energy -- "Wimpy" White is Black with just a Sip!

SK Energy: With one sip, you go from wimpy white to bad ass Black (listen to the ad)
Perhaps you've heard of 50 Cent: A drug dealer who was shot nine teams in a deal gone bad in 2000, he turned into a prominent rapper, entertainer and entrepreneur. Basically, your average definition of a pillar of the Black community.

In fact, noticing the popularity of Monster, Rock Star, and Red Bull, he started a company called SK Energy (the "SK" stands for Street King) in altruistic bid to give back to Africans who are woefully incapable of providing sustenance for themselves:
As both a massively successful artist and a survivor of a harsh childhood, 50 Cent found himself compelled to use his success to help others in need. 
A trip to the World Cup in Africa opened his eyes to rampant poverty and hunger across the continent. Back home, 50 and his trusted manager Chris Lighty began brainstorming ways he could help kids born with the odds stacked against them. 
They immediately thought of Chris Clarke, the entrepreneur behind Pure Growth Partners. PGP’s revolutionary mission is to find and create sustainable brands using a “one for one” give-back that donate directly to the world’s most compelling charities. The goal is to give back far beyond the scope of traditional organizations today and inspire businesses for the future. 
Together, they conceived a product that perfectly fit 50′s driven persona and their mutual desire to make a difference: SK Energy Shots. 
SK provides powerful, pure energy — the type of energy that both 50 and Chris Clarke credit with being crucial to their successes. And, the type of energy that is crucial for changing the world. With 50s experience in Vitamin Water and Chris Clarke’s experience building and marketing the world’s most powerful brands, the combination was unstoppable. 
Through our partnership with the UN World Food Program, every SK Energy shot sold provides a meal to a hungry child. The goal is to provide a billion meals over the next 5 years to the world’s neediest children. That’s why SK stands for Street King, to give ruling the streets a whole new meaning.

The other day, while driving in my car, I thought my ears deceived me when I heard my first advertisement for Mr. 50 Cent's SK Energy drink. Something about a wimpy "white man's voice" magically being, to borrow a phrase from Toure, 'niggerificationized' to that of the proud voice of a Black man with but a sip of the SK Energy drink.

Noticing that this was a far cry from the comment uttered in the upcoming films Django Unchained trailer - "Kill white folks, and they pay you for it? What's not to like?" - I did a quick Google search to verify that what my ears had heard regarding the SK Energy drinks magically powers of turning a boring old (wimpy) white dude into a Black person were true.

Here's what I found:
**wimpy white man’s voice*“I used to have a deep tone of voice that drove the ladies crazy. But now I just have this white man’s voice”**the sound of slurping a drink***now using 50 cent’s real voice*“Now with my SK energy drink, I can be myself, and party with the ladies- without feeling jittery or nervous from too much caffeine”
A wimpy looking white guy named Steve Gill of The Steve Gill Show posted this:
Is this racist? My energy drink makes be black and cooler than a white guy?!?! If the ad was reversed, and drinking an energy drink made you white and smarter you would hear outrage and cries of racism from the mainstream media and NAACP wouldn’t you? Double standard?
Here's the audio of the commercial. Hear for yourself what I heard on a top radio station yesterday. Yes, the commercial states... "but now you just sound like a white dude."

We already know that in an Absolut world, we'd all want to be like Kanye West. In Quentin Tarantino's new film Django Unchained, we know that "killing white folks"is an admirable, worthwhile pursuit.

We now know that white people have wimpy voices that can only be rectified by sipping SK Energy (Street King Energy for the uninitiated... but we are initiated, members of the SBPDL community) to instantly become 50 Cent, a rapper/entrepreneur that is proficient in throwing down with the shorties and macking on hood rats.

You can email SK Energy or even call them, letting them hear your "wimpy white voice" by consulting this paragraph from their Web site:
E-mail info@streetking.com or call 855-SKENRGY (855.753.6749) for more info on advertising/press, marketing, product (design, build and packaging), sales, sampling and sponsorships.

Kill White Folks And They Pay You For It? What's Not To Like?

209 comments:

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Anonymous said...

When confronted with this sort of 'subliminal genocide' talk, what difference is there, in saying, "As soon as the Chimpout occurs, I'm shootin' me some n*&&^$%s'?

Are we merely playing 'footsie' here in AmeriKa, over race hate of WHites by Blacks?

Or are the lily-livered Whites merely waiting for Obongo to be kicked out of the WHITE House, on his can, so that we can pretend the last four years didn't matter?

In olden days, Christian knights slew the paynim foe, and were declared saints for it. Today, toady's like Eric Holder would incarcerate you for it, while letting SK's creator, slide.

This government is even WORTH '50 Cent,' let alone the race that foments this caucophobia. - Fr. john+

Discard said...

Anon at 11:39 PM:
1. Inflation raises wages as well as prices, though wages generally lag behind.
2. I don't know. Aren't all private colleges "for profit"?
3. There aren't that many super star professors with extraordinary salaries, and given the ratio of students to full professors, salaries are a small percent of tuition.

Before WW2, elite colleges were expected to toughen up the rich mama's boys. For example, President Franklin Roosevelt couldn't see why housing built for poor people needed interior walls, since he had to make do with 5 foot high partitions when he went to school. Later, after WW2, the new schools were built with veterans in mind, men who were used to barracks living. But in the early '70s, college administrators pondering the unrest of the late '60s figured out that forcing middle class kids to live in slum conditions was a contributing factor to the riots. So, starting about 40 years ago, colleges have spent lots of money recreating the middle class living space and amenities that their customers expect.
Like I said, that's part of the increased cost. A large part.

Silent Running said...

Anon@8:26

I appreciate the kind words, and I agree completely about respecting (or at least tolerating) certain regional or personality differences. I had a theory that immersion in rapidly advancing technology clearly separated the younger generation from the older, but if you don't see this behavior in other countries, I'm at a loss.

Thanks for the laugh about Teutonic bluster. We're all about to get thrown into the same crucible, and I expect much of what truly does not matter will fall away pretty quickly. I wonder how we will appear when we emerge on the other side.

Anonymous said...

.50 needs to consider that it was the marketing prowess of wimpy white guys that helped him become more than he was by his own natural abilities--a drug dealing, uneducated, street thug. His wealth is largely due to other wimpy white guy gangsta wanna-be types who pay for the crap he peddles. Remove his disgusting wimpy white guy money and he would likely have to change his name to "Lemme hole' a dolla".

Anonymous said...

responding to a racist advert with racism...
you lot are just as bad as 50 cent.

Discard said...

Anon at 12:55 PM: No, we're not at all as bad as 50 cent. For example, I am not a thief or drug dealer, nor a father of bastards or a set of lips on the public teat.
Our racism is contempt for stupid brutes who have no self control and who destroy everything they touch.
Their, and your, racism is envy and hatred for the people who have created everything you see. On the other hand, Blacks can't even feed themselves.

Anonymous said...

So this is where racists come to whine about how victimized they are.

Discard said...

Anon at 10:00 AM: Tell us how much you enjoy living among Blacks. Tell us how much you appreciate their social pathologies, like murder, venereal disease, and bastardy. Racism is simply the recognition of the different evolutionary outcomes of different environments, as demonstrated by Blacks' inability to create or function within a civilized society. Care to name a Black city that isn't a dump?

Anonymous said...

Everyone is over thinking this, it is a funny commercial, now get over it.

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