Thursday, January 7, 2010

365 Black at McDonald's Continues!

McDonald’s is the unofficial fast food restaurant of SBPDL. Nothing beats a Big Mac, fries and a coke at the eating establishment that dubs itself 365 Black! Nothing… except maybe Popeye’s Chicken, but that’s a story for another day.

McDonald’s has capitalized off the magnetic pull it exerts toward Black people, who find the Golden Arches so appealing that they will stop at nothing to garner McNugget’s .

Wait, what exactly is 365 Black at McDonald’s again?:

“At McDonald's®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's.”

We at SBPDL agree completely and believe that the plan to go 365 Black at McDonald’s is being warmly embraced by the white community as well. Consider the actions of Melodi Dushane, a white woman in Toledo who found the lack of McNugget’s so horrifying she lashed out at the drive-through window with the ferocity of Bill Goldberg.

Ms. Dushane acted in a manner that many would classify as 365 Black:

A Toledo woman, who allegedly put her fist through a McDonald's drive-thru window after being told her order couldn't be filled, appeared in court Saturday on a felony vandalism charge. Melodi Dushane, 24, of 1332 Felt St., became “upset that chicken nuggets weren't available” Friday and “punched out the drive-thru window” at the restaurant on Front Street at Main Street, according to Toledo police.”

This incident reminds us of two other moments we have discussed, once, when a Black woman dialed 911 over the inability for the McDonald’s staff to bestow her McNugget’s and the infamous story out of Memphis where Black men – who happened to be dressed in drag – descended upon the McDonald’s employees like a pack of Harpies after they were denied food at the drive-through window.

Worse, but a few days after Ms. Dushane’s attempt to go 365 Black at McDonald’s, yet another Black woman struck with a vengeance at the unofficial fast food restaurant of Black people. A Kansas City McDonald’s was the venue for this 365 Black moment:

A McDONALD'S customer unhappy with her hamburger has taken out her rage on staff - and it has all been captured on video.

Surveillance video from a Kansas City McDonald's restaurant clearly shows a woman demanding a refund for what she claimed was an inferior hamburger.

After being denied the refund, she throws a bucket of water over the counter along with other items, including a basket of straws, cookies, a sign and even three of the cash registers.

The incident played out in front of several unsuspecting customers, including children.

The woman was gone before police arrived and has not been identified.”

Some people have dared to call the 365 Black initiative at McDonald’s racist, arguing if McDonald’s went 365 white that the effort would be universally denounced as a form of reverse-discrimination:

I’m not a racist, but due to the fact that race is such an issue right now and they are trying to capitalize on it, I have decided to call for a boycott on them.

There is nothing more racist that this website.

To decide if something truly is racist, you only have to ask one simple question. If there was a website for only whites, would others call IT racist?

The answer is, YES, They would, so therefore is racist. Plain and simple."

Black people find this argument absurd and calls of double standards in the way the various races are treated in America is but a red herring utilized by white people.

365 Black – one of McDonald’s greatest ventures ever – is an authentic attempt at bridging the racial bridge once and for all, to bring about full equality through the transformation of plain white people into the world that Black people inhabit every day:

“Los Angeles police are looking for a man who beat up a 16-year-old girl at a McDonald's counter after she complained about him cutting in line.

Police announced their investigation Tuesday night and posted surveillance video online.

Police say the girl, her 5-year-old niece and a friend were standing in line on Sept. 14 at the McDonald's in South Los Angeles. The suspect and two young boys then approached the counter when the 16-year-old started arguing with the man over who was first in line.”

365 Black is a genuine attempt at creating Martin Luther King’s color blind society and McDonald’s should congratulate itself on a marketing plan that would make David Ogilvy proud. Stuff Black People Don’t Like doesn’t include the 365 Black idea at McDonald’s, because this program delivers plenty of medicine to help heal the nations deep racial wounds.

Other hilarious mishaps at fast food restaurants can be found here.

Visit for breaking news, world news, and news about the economy


Anonymous said...


This 365Black thing is not racism or "reverse racism". It is a corporate campaign and nothing more. McDonald's is a business with a responsibility to earn for it share holders like myself. If it has to manipulate poor and uneducated whites and blacks to accomplish that goal so be it.

They don't even serve real food. Only an idiot would eat that garbage.

-Black guy

Stuff Black People Don't Like said...

BG -

Hope you had an excellent New Year. I don't disagree with you about the corporatism exercised by McDonald's in this case.

Look at obesity rates... why would you not go after Black people when 66 percent of Black women are classified as obese (consult "passing on seconds" entry").

The food is refuse. I don't disagree.

Anonymous said...


The videos are hilarious. I especially loved the one with the gang of black transvestites.

I hope you're not losing your touch, because Melodie Deshane is a white chick.

-Black guy

Anonymous said...

Absolute animal behavior. If they had a brain they would realize that running out of McD's is the best thing that could have happened to them. But personal responsibility is racist.

Melodie Deshane is a white chick, married to a black guy living in an all black neighborhood. Black by osmosis.

Stuff Black People Don't Like said...

Black guy,

Not slipping. Read the post again. Melodi (ex-stripper?) was doing her best to live in a world that is 365 Black. Judging from the other incidents at McDonald's that are profiled, she is in fine company.

This is maybe my favorite thing to chronicle. Fast food establishments are wonderful case studies into the complete collapse of moral character in this nation.

Both mentally and physically, fast food joints represent an attack on all people, regardless of race.

Anonymous said...

Yeah but what do you say to those young kids who work there? McD's is hiring the otherwise unemployables.
I don't eat their food but I don't think it is "refuse". You want to see bad food go to Mexico someday. If you were lost in a barrio there and you saw a McDonalds you'd thank god and run for it.
I wonder if BK is going to start a Hispanic counteroffensive. They're headquartered in Miami.

Anonymous said...

whites blacks mexicans we all are nigger to the big macs

New Orleans said...

I used to love this site, but I'M afraid that it is starting to suck due to all the spelling errors and other writing lapses committed by the author.

There didn't used to be so many (spelling errors and writing lapses) on this site, even four months ago.


Anonymous said...

I'm sorry, but AWFUL misuse of the words "garner" and "bestow."


Stuff Black People Don't Like said...

New Orleans...

If you see an error, let me know. No one is perfect, and these will be fixed immediately.

I write these very fast (SBPDL) is a one-man operation. If you'd like, become the editor. When I post, edit it and then email me at

I am a very busy person, but will make the changes ASAP. In fact, I'm beginning to go back and edit every post for a forthcoming collection for those who might find SBPDL worthy of purchasing in book form.

Thanks for reading, and I'll spend more time editing (but if you'd like to help out, just show me where a mistake was made and I'll fix it).

One quibble... both the usage of bestow and garner is correct in this post.

Anonymous said...

Whoever is writing this article is clueless. You say "365 Black – one of McDonald’s greatest ventures ever – is an authentic attempt at bridging the racial bridge once and for all, to bring about full equality through the transformation of plain white people into the world that Black people inhabit every day:"
Please feed me some more horseshit because,Im Lovin' It! The cold hard facts are:
-This whole 365 Black shit IS RACIST. Open your eyes. If this was 365Korean/White/Spanish/ANYTHING else it would not have made it past developmental stages within Mcds.
-Mcds does not care about blacks anymore than they care about others. This is a marketing ploy which is CLEARLY working. Fooling asstards, such as yourself, into thinking its wonderful and refreshing.
-Mcds is using this campaign to lure said clientele in and hold onto them. Why not eat at mcds? When you get heart disease/diabetes Obama's health care will provide for your care on the dime of healthy people who don't fall for this nonsense.

Stuff Black People Don't Like said...

Last anon,

Read this post thoroughly... I think what you just said is the whole point of this entry...

Anonymous said...

I personally don't much care if your grammar is correct or not, and the grammar of some of your critics leaves some things to be desired too. Just keep up with the work and the revelations as they provide me, and others, quite a lot of amusement here in Afghanistan. I think there is a great amount of humorous content by blacks in the military too, such as, they have to be reminded once a month that RAPE and SEXUAL ASSAULT is "unlawful" and STILL we have black on White rapes on the FOBs and even black women are not immune to the antics and predations of black males.

Anonymous said...

This cite is a bunch of racist generating crap designed to
appeal to pond-scum folk.

Grow up and enjoy your lives
instead of fomenting hatred
and prejudice. Every day
is a gift. Don't obsess over
junk racism.

Anonymous said...

@ Anon.September 5, 2011 11:53 AM

" This cite (sic) is a bunch of racist generating crap designed to
appeal to pond-scum folk."

It seems to appeal to illiterate know-it-all who hasn't even taken the time to fully comprehend it's meaning. Grow a brain, you're in dire need of it! Funny, how the race baiting pimps in the MSM always obsess about white racism, when in fact it's whites themselves who are incessantly being targeted by hordes of feral angry blacks.